In the face of systemic challenges like poverty, discrimination, and limited access to education, young Filipino girls are often forced into adult roles far too soon. With one in six girls married before the age of 18 and rising rates of teen motherhood, the road to empowerment remains steep. Yet, hope prevails in initiatives like World Vision’s #GirlsCan campaign—a call to action aimed at empowering girls to overcome these barriers and achieve their full potential.

Launched in celebration of the International Day of the Girl Child, #GirlsCan provides critical tools, resources, and support to help girls rise above adversity. The campaign emphasizes education, community engagement, and financial assistance as essential components in helping young girls break free from the cycles of poverty and abuse.

World Vision Philippines, at the forefront of child advocacy, stresses the importance of collective action. With as little as Php 25 a day, individuals can sponsor a girl and contribute to providing her with an education, healthcare, and protection. These seemingly small acts create lasting change, equipping girls to thrive despite the challenges they face.

Jun Godornes, World Vision Philippines’ Interim National Director, underscores this point:

“Women are gifted and talented, and they deserve the same access to education and opportunities. Year after year, the #GirlsCan movement grows stronger thanks to partners like you, who recognize the incredible potential of our future generation.”

Aligning with World Vision International’s 1000 Girls initiative, the campaign highlights the potential of girls to drive meaningful change when given the right support. This year, the #GirlsCan campaign is urging more Filipinos to participate in making a difference through sponsorships, donations, and advocacy.

On September 24, World Vision will host its first face-to-face #GirlsCan event at Ayala Malls Manila Bay, featuring inspiring discussions from advocates committed to addressing the challenges girls face in the Philippines. This event serves as a platform to galvanize further support ahead of the International Day of the Girl Child on October 11.

Why This Campaign Matters: PAGEONE and Binibining Pilipinas Lead the Charge

The involvement of PAGEONE Group and Binibining Pilipinas adds significant weight to the #GirlsCan advocacy, amplifying its message and reaching wider audiences. As PAGEONE’s CEO, Dr. Ron Jabal, APR, stated, education is key to transforming not only the lives of individual girls but also the future of entire communities:

“When girls can, girls will—and the world wins. An educated girl is more likely to stand up for her rights, earn a higher income, and uplift her community.”

PAGEONE Group, known for its commitment to social responsibility, has pledged both financial and media support to the #GirlsCan campaign, including a PHP100,000 donation that will directly benefit hundreds of Filipino girls. By leveraging its media reach, PAGEONE aims to amplify the campaign’s core message: that every girl, regardless of her circumstances, deserves the chance to succeed.

The support of Binibining Pilipinas beauty queens further elevates the campaign’s visibility. Bb. Pilipinas International 2024 Myrna Esguerra shared her heartfelt story of being raised by a single mother, reflecting on how the opportunity to give back through World Vision has made her journey more meaningful. Her co-titleholders, Bb. Pilipinas 2024 1st Runner Up Christal Jean Dela Cruz and 2nd Runner Up Trisha Martinez, echoed her sentiments, emphasizing the importance of ensuring that girls have the right opportunities.

Christal Jean Dela Cruz passionately stated:

“We must ensure that every girl is given the right opportunities. We can echo their voices because girls can.”

Their stories underscore the campaign’s message: with the right support, Filipino girls can break the cycle of poverty, uplift their communities, and become leaders in their own right.

Join the Movement: Why You Should Support #GirlsCan

Supporting #GirlsCan is not just about financial donations—it’s about investing in the future of Filipino girls and, by extension, the future of the nation. Every contribution provides young girls with the resources they need to thrive, from education to healthcare, and ensures they have a safe space to grow and pursue their dreams.

As Rommel V. Fuerte, Executive Director of World Vision Philippines, points out, the impact of this campaign extends far beyond immediate financial aid:

“When we support girls, we create a ripple effect that transforms families, communities, and even nations. Empowering one girl is empowering generations.”

In a world where girls face systemic obstacles, campaigns like #GirlsCan showcase the power of collective action. By supporting this initiative, you’re helping to create a society where girls can rise above challenges, realize their potential, and become catalysts for change.

To learn more about how you can support the #GirlsCan campaign or become a sponsor, visit World Vision’s website. Every step taken toward empowering girls today is a step toward a brighter and more equitable future for all.